RAON means fun, RAUM means beautiful.
It is a select shop
that was launched with the aim of making the OOTD
(Outfit Of The Day) more fun and beautiful.
There is a wide selection of items
from street fashion to classic fashion,
centered on popular Korean brands
that are not available in Japan.
The select shop
where the equation of "OOTD = RAONRAUM"
holds will be sent out from Tokyo
while maintaining flexibility and
uniqueness in the ever-changing world of fashion